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Certificate in Social Media Marketing

reed.co.uk - Marketing & Media

Summary

Price
Finance options
Finance options available
Study method
Online
Duration
Self-paced
Qualification
Certificate in Social Media Marketing
Awarded by Home Learning College
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Overview

Who is it for?

For anyone looking to break into digital marketing, the Certificate in Social Media Marketing course will provide you with a set of knowledge and competencies that will help you excel in any entry level marketing role. If you’re simply looking to introduce social media to your existing responsibilities, then this course will develop the background knowledge required to do so.

This Social Media Marketing course is ideal if you want to develop existing web skills, gain confidence before dipping a toe in the world of social media marketing, or get a feel for the subject before committing to more comprehensive study across social media and digital marketing.

What jobs will I qualify for?

  • Marketing Assistant
  • Social Media Marketing Assistant
  • Online Marketing Executive

In these roles you could earn up to £22,000 per annum (Source: reed.co.uk Salary Checker, 2013, UK only)

Description

When can I start?

You can enrol on this course any time - start today.

Are there any requirements?

There are no formal pre-requisites for enrolling on this course or completing this certification, however you will need to have at least Level 2 Literacy to get the most from this course. 

Module breakdown

Module 1 – Introduction to Social Media

  • What is social media?
  • Why does social media matter to business?
  • What types of social media?
  • Communities driven by content type
  • Modelling audiences or participants
  • Social media and corporate reputation
  • Content implications for reputation management and social media
  • How does social media impact the communications / marketing funnel?
  • Where does social media fit in with the purchase process?
  • Developing a Social Media Plan

Module 2 – Using Social Media Tools

  • Quick quiz – what can you use social media tools for?
  • Maximising effectiveness for LinkedIn
  • How can you showcase your potential
  • Checklist for creating a company page on LinkedIn
  • To Facebook or Google?
  • A guide to Edgerank component parts
  • Checklist for a Facebook page
  • Google+
  • A checklist for creating a Google+ Page
  • Blogs – living in the blogosphere
  • Microblogging – Twitter (www.twitter.com)
  • Tweet opportunities for events
  • A guide to Tweet terms

Module 3 – Developing Content

  • What is content?
  • A visual guide to atomisation
  • What is the process for effective atomisation?
  • Social media elects Presidents
  • What about games?
  • What about search and social media content?
  • Legal considerations of social media
  • What content falls within the CAP code?

What support is available?

  • You will have unlimited access to Home Learning College's tutorial support for six months
  • 24hour access to the Home Learning College Virtual Community - the biggest online campus in the UK
  • Free Career Management Centre services
  • Optional NUS card - student card with a range of exclusive discounts

How will I be assessed?

To complete this certification you will need to sit three online units.

What should I do next? For a free consultation call a specialist Marketing Learning Consultant on 0207 980 2842 or enquire online today to request a call back. 


Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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