CAM Diploma in Marketing Communications
Professional Academy
Summary
Payment plans are available on full courses for students based in the UK. Payments can be made...
- Tutor is available to students
Overview
An in-depth qualification that explores the marketing communications mix and its application for building customer relationships and brand development including characteristics, strategies and constraints.
Description
Courses prices listed are inclusive of VAT but all CAM and CIM courses are subject to institute administration and membership fees. Please contact Professional Academy or the CIM for more details.
WHAT WILL YOU LEARN?
- Develop marketing communications and brand support activities based on your understanding of market and consumer behaviour
- Demonstrate the skills needed to devise, execute and analyse a PR plan
- Explain the roles of direct marketing and sales promotion, as well as manage and maintain a marketing database
- Demonstrate good all-round knowledge of the advertising industry and how good advertising is applied in practice
- Understand the role and the importance of integrating all media (including digital) in effective marketing
QUALIFICATION STRUCTURE
Our qualification and award pathways have been structured to reflect the need for a flexible and bite-size approach for today’s marketer.
The Marketing Communications Qualification consists of five modules.
- Marketing Consumer Behaviour
- Public Relations
- Direct Marketing & Sales Promotions
- Advertising
- Integrated Media
There are a number of CAM Foundation exemptions available for those who have previously completed a marketing qualification. Please contact our Sales & Admissions team for further information on this.
HOW LONG WILL IT TAKE?
The five modules studied through the complete learning package method will typically take around 15 months to complete, although you can choose to study at a faster or slower pace to suit your requirements. You have two opportunities throughout the year (June and December) to submit and sit your assessments. We commit ourselves to support our students for up to a maximum of two years.
Who is this course for?
Ideal for anyone who wants to develop their marketing career and specialise in marketing communications. As well of those currently working in a MarComms role
Requirements
MARKETING COMMUNICATIONS DIPLOMA ENTRY REQUIREMENTS?
You will need to meet at least one of these criteria:
- suitable competence in a marketing or Marketing Communications related role
- hold any recognised UK degree or equivalent level 5 qualification
- relevant level 3 or above qualification (e.g. CIM Professional Certificate in Marketing)
Career path
Those looking to progress into a Marketing Communications role or looking to fill certain skills gaps whilst working in a Marketing Communications role.
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Legal information
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