CAM Diploma in Digital Marketing

Overview

Who is it for? 

Whether you’re an experienced traditional marketer, or looking to break into the sector, this course will ensure you understand the impact of the internet on consumer behaviour and how to take advantage of this cultural shift using the full range of digital marketing techniques. This qualification will assist traditional marketers who already write and implement traditional marketing plans, needing to widen their marketing thinking to include the digital environment. 

What jobs will I qualify for?

• Marketing Executive
• Online Marketing Manager
• Online Community Manager

In these roles, you could earn up to £35,000 per annum (source: reed.co.uk Salary Checker, 2013, UK Only).

Description

When can I start?

You can enrol at any time - start today.

Are there any requirements?

To enrol on the course, students are required to have a suitable competence in a marketing or marketing communications related role, any recognised UK degree or equivalent level 5 qualification, a relevant level 3 or above qualification.

What skills will I gain?

• How to refine your thinking and planning abilities by understanding the tools and the link between marketing and communications, in both its traditional and digital forms, and key stages in digital development.
• An understanding of how to communicate using the tools of the digital communications mix; evaluate, measure and monitor the campaigns that they are used in; and confidently recommend improvements.
• The key factors involved with the implementation, measurement and evaluation of successful digital marketing campaigns through: understanding and analysing key stages and channels; appraising planning approaches and influential internal and external factors in your marketing environment; and reviewing the similarities and differences between online and traditional marketing concepts and applications.
• Ways to respond to changing behaviours and expectations through an understanding of the emerging buyer behaviour and the importance of target marketing for an online consumer.
• How to apply relevant tools and concepts to design, measure and monitor and annual online marketing plan.

Module breakdown

There are three broad modules that you will cover within the CAM Diploma in Digital Marketing course:

• Digital Marketing Essentials
• Digital Marketing Planning
• Marketing & Consumer Behaviour

What support is available?

• You will have unlimited access to Home Learning College's tutorial support for two years
• One year's membership to CIM while you study
• 24hour access to the Home Learning College Virtual Community - the biggest online campus in the UK
• Free Career Management Centre services
• Optional NUS card - student card with a range of exclusive discounts

How will I be assessed?

Three practical business related written assignments – these can be based on a real business requirement or an organisation of your choice, although case studies may be used occasionally.

What should I do next? For a free consultation call a specialist Marketing Learning Consultant on 0207 980 2842 or enquire online today to request a call back.