CAM Diploma in Digital Marketing

Overview

Anyone working in digital marketing will need to be familiar with Search Engine Optimisation (SEO), Pay Per Click (PPC) and affiliate marketing. Developed by the Communications Advertising and Marketing (CAM) Education Foundation – and accredited by the Chartered Institute of Marketing (CIM) – this course covers the full range of digital marketing channels including email, online advertising, viral marketing and online PR. You will also look at digital metrics, legislation, regulation and codes of practice.

In recent years, digital techniques have become a core element of the marketing mix within most organisations, and online skills are in high demand among employers. This course is ideal if you have worked in marketing for years and need to brush up your knowledge, or if you are seeking an entry level role in this fast-moving and exciting sector.

The student will need a PC with Windows XP Home (SP3) operating system or higher and connection to the Internet.

Who is it for?

This course is ideal for people with experience gained in a marketing related role. An interest in marketing or a suitable Level 3 qualification or degree is also desirable.

Description

• Digital marketing essentials
• Campaign principles
• Applying a digital marketing plan
• Planning
• Consumer behaviour
• Marketing research
• Measurement and branding
• Channel behaviour
• Research methodologies

Requirements

1. Suitable experience in a marketing or marketing-related role, or
2. Relevant level 3 or above qualification (e.g. CIM Professional Certificate in Marketing, CIPR Advanced Certificate in Public Relations, etc), or
3. A recognised UK degree

Career path

Having gained this qualification along with appropriate experience you could apply for jobs as an internet marketing manager earning up to £37,500 per annum*. (source www.payscale.com January 2012)