CAM Diploma in Digital Marketing (Media & Branding)

The Diploma in Digital Media and Branding is ideal for those who would like to build on their existing marketing knowledge and experience to incorporate a more in depth understanding of the digital marketing environment including how to integrate both offline and online marketing campaigns effectively.

Through the three modules that make up the Diploma in Digital Media and Branding, students are provided with an introduction into the core theories and elements of digital marketing, including applying digital consumer behaviour concepts to marketing communications campaigns, gaining an understanding of the digital tools and how best they can be applied and best practice for integrating both off and online campaigns for effective marketing and brand awareness.

Courses prices listed are inclusive of VAT but all CAM and CIM courses are subject to institute administration and membership fees. Please contact Professional Academy or the CIM for more details.

QUALIFICATION STRUCTURE

Our qualification and award pathways have been structured to reflect the need for a flexible and bite-size approach for today’s marketer.

The digital marketing qualification consists of three modules.

• Marketing Consumer Behaviour
• Digital Marketing Essentials
• Integrating Digital Media & Branding

There are a number of CAM Foundation exemptions available for those who have previously completed a marketing qualification. Please contact our Sales & Admissions team for further information on this.

HOW LONG WILL IT TAKE?

You can begin your studies at any time throughout the year and you have three opportunities during the year to submit your module assignments, March, June and December.

The three modules studied through our Complete Learning Package which includes a two-day workshop per module alongside the guided home study programme will usually take approximately 9 months to complete from your enrolment date, although we provide all our students with a maximum of two years support, allowing you to study at a pace that suits your circumstances.

Those looking to build on existing marketing knowledge and experience to incorporate a more in depth understanding of the digital marketing environment including how to integrate both offline and online marketing campaigns.

ENTRY REQUIREMENTS FOR THE DIPLOMA IN DIGITAL MARKETING

You will need to have achieved at least one of the criteria below to study the Diploma in Digital Marketing qualification:

• suitable competence in a marketing or marketing communications related role
• any recognised UK degree or equivalent level 5 qualification
• relevant level 3 or above qualification e.g. CIM Professional Certificate in Marketing.

 If English is not your first language, evidence of at least IELTS level 6.5 or Trinity ISE III/IV will also be required.

Ideal for those looking to progress into a digital marketing role or currently working in marketing and looking to fill a digital marketing skills gap.