AdWords For SaaS Startups

Many startups still believe marketing is a dirty word…

But while there are examples of “bad" companies who've used marketing to edge out better alternatives...

There are also lots of respected companies who know a solid marketing plan is one of the most important parts of creating significant user growth.

As Fog Creek put it:

“Marketing isn't about scamming or duping people. It's about communicating to people what they want.

Engineers often treat marketing like it is black magic, but really, it comes down to making sure the people whose lives you are aiming to improve with your software actually hear about you.

If they don't hear about you, they'll be stuck using whatever duct-taped together work-around they are forced to use in the absence of your software. That isn't good for them and it isn't good for your company."

They're not alone in their assessment, either.

Neil Patel (KISSMetrics, Crazy Egg, QuickSprout) says:

“The number one mistake you can make when it comes to marketing is not doing it. People aren't going to learn about your great product unless you tell them."

Marc Andreeson (Mosaic, Netscape, Andreessen Horowitz ) notes:

“The press focus on the rare companies like Instagram who build super quickly. But most startups don't have that kind of amazing story."

And Chris Dixon (Andreessen Horowitz, SiteAdvisor, Hunch) instructs:

“Most people do not automatically adopt the best product. Any company that's successful over a long period of time has a MASSIVE sales and marketing effort behind it. If you marry a great product to a great sales and marketing strategy, the world is your oyster."

If you still don't think your startup needs effective marketing to succeed in today's competitive landscape, you may as well click your “back" button and move on.

On the other hand, if you want to figure out a highly effective way to get users for your SaaS product, you're probably saying:

“Okay, I Get It. Marketing's Good. Now How The Hell Do I Make It Happen?"

Good question. Here's our take on it:

First, there's no “wrong" way to grow your user base. Many respected entrepreneurs have taken different paths to success.

But in our opinion, some ways are definitely easier than others.

As you can see from the “sidebar" to the left, we've had a lot of experience working with SaaS startups and have seen (and tried) many different marketing tactics.

We've worked with display advertising, social media, press releases, industry conventions, webinars, blogging, and many more…

And for our money, you can't beat Google AdWords to quickly, accurately, and effectively grow your SaaS business.

Now, you might be thinking:

“Wait A Minute... Can't You Lose Your Shirt With AdWords?!"

We can understand why you'd think so.

There are tons of horror stories of business owners spending their entire month's budget in a few hours, having Google ban their account, or even just giving up after one look at the (admittedly terrible) AdWords interface.

But as people who've spent millions of dollars advertising on AdWords – and created an exceptional ROI – we believe AdWords represents the best marketing opportunity for any growing SaaS company.

Our beta testers over the last 1.25 years agree, too.

"Great AdWords course! It's comprehensive and well done, so you'll avoid a ton of expensive mistakes that newer advertisers (and even many veterans!) consistently make. Wish I'd had this sooner... would have saved me a ton of frustration and money."

- Dan Putt, AdWords user since 2004

"This course is awesome for AdWords beginners. It's clear not only what you need to do, but HOW to do it. All you have to do is just follow along… I'm amazed they could simplify such a complex topic into straight forward action steps. And the videos are short enough where it's not torture, which is nice, too."

- Karen Waksman, Retail MBA

Don't get us wrong…

If you don't have any customers – or don't even have a product – AdWords isn't for you.

While it can quickly turn a struggling SaaS startup into a successful one, you do need to have ironed out the kinks in the development and delivery of your product.

But once you're off the ground, a successful AdWords campaign can grow your business very quickly.

In fact, for our money, there's no better way to scale your marketing. Once you've dialed in your campaigns, you can dramatically increase your marketing reach with a few clicks.

Even better, you DON'T need a huge budget to get started with AdWords. Even $5 a day can dramatically increase your user base. And once you've got it bringing in a positive ROI, scaling can be as simple as clicking a few buttons (literally).

Of course, we'd be lying if we said you didn't need to know a few “tricks" to be successful with AdWords. That's why we've put together this course.

Inside This Course, ? You'll Learn Little Tricks Like…

• How to get into the head of your customers and know them better than they know themselves. Not only do you need to pin this down to get significant user growth, it's also a MUST for a laser-targeted product road map…

• How to create landing pages Google loves, without harming your brand or tanking your sales. Failing to do this is one of the reasons most people pay a lot more for clicks (and customers) than they have to…

• How to set up your account in a way that will grow with your business. Plus, the two “hidden" settings you need to turn off to avoid blowing through your budget in the blink of an eye…

• How to select, group, and bid on your keywords correctly to get cheap AdWords leads. It might seem like a nightmare now, but trust us, once you know a few tricks of the trade it's actually pretty easy…

• How to show your Google ads on all sorts of mediums. Youtube, Gmail, Google search, and other websites are all viable options for you to get leads and customers from. We'll show you how to do it in a cost-effective and targeted way…

• How to create ads that “follow" your best prospects around the web. Multiple exposures are the key to getting your service into their head space, and edging out your competition. Here's how to do it in a way that won't break the bank…

• The differences between mobile and desktop advertising, and when you should use each of them. This alone can be the difference between a positive and negative ROI with AdWords…

• How to analyze Google's data to build on your original campaigns and squeeze even higher performance out of them…

Of course, there's much more involved – and if you want a full breakdown of what's inside the course, just check out the curriculum below.