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Advertising (Level 4)

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Summary

Price
£440 inc VAT
Study method
Distance learning
Duration
108 hours · Self-paced
Qualification
Level 4 Advertising Award
Awarded by NCFE
Additional info
  • Tutor is available to students

Overview

Good advertising is advertising which sells the product! Advertising which looks beautiful and reads well may indeed sell the product but then again, it may fail to do so if other things in the marketing mix are not equal.

This course should be of interest to a wide range of business people, especially those for whom advertising is but a single facet of their responsibilities. It is meant to give a useful working background to help people to deal more effectively with advertising agencies, and also to 'do their own advertising.

Description

Module 1 – Introduction to Advertising
On successful completion of this module the candidate will be able to:

Examine factors to consider when entering the advertising business
Module 2 - Advertising for the Small Business
On successful completion of this module the candidate will be able to:

Discuss how to plan and create an advertisement and the importance of product objectives
Module 3 - Media
On successful completion of this module the candidate will be able to:

Evaluate the various media available to an advertiser
Module 4 - Costs
On successful completion of this module the candidate will be able to:

Analyse the who pays for advertising and examine the principle of budgeting and costing
Module 5 - Putting the Advertisement Together
On successful completion of this module the candidate will be able to:

Examine what needs to be taken into consideration when creating an advertisement
Module 6 - The Agency
On successful completion of this module the candidate will be able to:

Discuss the function of an advertising agency
Module 7 - Types of Advertising
On successful completion of this module the candidate will be able to:

Evaluate different ways in which a small advertiser can promote his product or service
Module 8 - Public Relations
On successful completion of this module the candidate will be able to:

Introduce Public Relations and explain how it can present a distinct corporate identity
Module 9 - Controls
On successful completion of this module the candidate will be able to:

Explain what provisions are made for controls on advertising and define the importance of Trademarks and Registration

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Advertising, Marketing
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