Advertising
Stonebridge College.
Summary
Overview
This course should be of interest to a wide range of business people, especially those for whom advertising is but a single facet of their responsibilities. It is meant to give a useful working background to help people to deal more effectively with advertising agencies, and also to 'do their own advertising.
At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).
Description
Introduction to advertising
Advertising for the small business
Media Costs
Putting the advertisement together
The agency
Types of advertising Controls
Public relations
Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 108 hrs
Requirements
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
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Legal information
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