Advertising (Byte Size Skills Course)
Stonebridge College.
Summary
Overview
With this course you'll look in depth at Advertising, which is one of the main tools of contemporary marketing communications of the promotional mix.
After completing this course, you should be able to:
- compare and contrast the different views about how advertising might work
- evaluate the issues in designing and implementing advertising messages
- understand the different types of media available for delivering advertising messages
- appreciate the key issues involved in media selection and planning
- apply the different approaches to evaluating advertising.
Description
Syllabus
Introduction
Objectives
What is Advertising?
Theories and Models
Message Design
Media Planning
Elements of Media Planning
Concepts and Techniques in Media Planning
Evaluating and Controlling Advertising
Summary
Tutor-marked Question Paper
On completion of your course, you will receive the dual award:
Award 1 is issued by Stonebridge Associated Colleges: Advertising (Byte Size Skills Course) Certificate
Requirements
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
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Legal information
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