Advanced Social Media Sales - 2 Days

How you’ll benefit

• Develop a successful social media sales strategy using proven frameworks
• Generate hot leads with expert understanding of social media tools
• Master LinkedIn, Twitter & Facebook for lead generation and qualification
• Strengthen your pipeline with social media advertising
• Get up-to-speed on the key sites and tools to drive sales

This masterclass will take you through the latest hands-on skills for expertly driving sales with social media, featuring advanced techniques to maximise your results.

Tried-and-tested sales strategies for using social media sites such as LinkedIn, Twitter, Facebook will be covered in depth. Expert guidance will be offered on utilising the full range of social tools to reach highly targeted prospects.

A dedicated, expert focus on LinkedIn will help you get to grips with the multitude of ways it can propel the sales process. Learn advanced LinkedIn techniques to source leads, qualify prospects and close sales.

Packed with best practice examples and in-depth practical advice, the session will provide you with a full understanding of social and its sales opportunity. You will leave the day ready to maximise the opportunity social media presents to fast track the sales process and drive top results.

Sales & Social Media Strategy

• Bringing it together: Integrating social media alongside existing sales activity
• Template for success: Key elements required to develop an effective social media sales strategy
• Social media management: Time-saving tools and techniques
• Prospect targeting: How to best segment your audience online to maximise results
• Content strategy: How to deliver a varied flow of content to engage prospects
• Essential creativity: How to creatively plan social media sales campaigns
• Ethics: Guidance on the codes of ethics and expected methods of engagement online
• Legalities: Understanding the legal constrictions of engaging in social activity
• Productivity: Proven time-saving tools and techniques for engaging high volumes of social media sites

LinkedIn

• Personal Profiles: Networking best practice to connect with prospect leads
• Company Pages: Maximising the effectiveness of your LinkedIn Page
• Prospect search: How to source and qualify leads
• Building a network: How to connect with current contacts & targeted professionals
• Status updates: Target your posts by company size, industry, job function, seniority or geography
• LinkedIn Groups: Establishing a successful, engaged community
• LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people outside your network
• Premium subscriptions: Full overview and recommendations for different levels of signup

LinkedIn Ads

• Full overview: Detailed guidance on all paid-for advertising options available on LinkedIn
• Professional targeting: Target professionals based upon industry field, job title, location and company
• Copywriting: Tried-and-tested techniques for writing compelling sales ad copy to drive click-throughs
• Split-testing: Best practice for maximising ROI
• Budgeting: Outline of cost structure and tips for minimising spend

Facebook Pages

• Maximise effectiveness of your Facebook Page: Turning ‘Likes’ into sales
• News Feed optimisation: How to maximise visibility in your community’s News Feeds
• Engagement rate: How to drive high engagement levels and convert to sales
• Driving traffic: Proven techniques for growing a targeted audience on your Facebook Page
• Compelling multimedia: Integrating video & interactive content to drive e-commerce
• Facebook tools: Latest technologies to better manage your Facebook activity
• Facebook guidelines: Working effectively within current Facebook restrictions

Facebook Advertising

• Bulls-eye targeting: how to target ads by location, keyword, connection, demographic, & workplace
• Promoted Posts: Ensure your priority posts reach the largest possible audience
• Facebook offers: Best practice to drive user sign-ups
• Database marketing: Target your ads to your email marketing database with Custom Audiences

Twitter

• Building a targeted follower base: How to strategically grow a loyal group of active, engaged followers
• Prospect search: How to find and connect with an audience of high value prospects
• Twitter Pages: Maximise sales conversions on your Page
• Tweet scheduling: Priority times to tweet to maximise sales
• Tools and techniques: Detailed analysis of the proliferation of free Twitter tools available online
• Productivity: Proven time-saving techniques for managing Twitter activity
• Twitter advertising: Full overview of paid-for sales ad opportunities

Blogging

• Getting started: Setting up your blog and guidance on the varied blogging platform options
• Content strategy: What to write, frequency and tone of use; sourcing news and inspiration for content
• Post publishing: Search engine optimisation (SEO) of headlines and copy content
• Promoting your posts to prospects: Inspiring influential bloggers to link to your posts

YouTube

• Branded channels: Creating and customising your YouTube Channel
• Video production: How to creatively produce your own online video content that sells
• Organic promotion: Hands-on tips for driving views across the web
• Pay-per-view: Overview of paid opportunities on YouTube to drive sales
• Managing comments: How to prioritise managing comments and dealing with negative posts
• YouTube insight tool: Detailed overview of YouTube’s analytics and reporting tool

Google+

• Technical overview: Understanding Circles, Hangouts and Ripples
• Latest changes: Get up-to-speed on Google’s latest plans for Google+
• Sales scope: Determine the commercial opportunity Google+ currently offers businesses
• Maximising sales: How to best establish a presence on Google+
• Social search: Maximising use of Google+ to boost online visibility

Pinterest

• Business accounts: Full overview of functionality available to businesses
• Visual content audit: Gauging your high-quality pictures and related visual content for use on Pinterest
• Rich Pins: Maximising use of Pinterest’s latest technical innovation to its platform
• Optimisation: Optimising your website for sharing on Pinterest
• Coupons & sales offers: Creating visually alluring coupons for Pinterest promotion
• Pinterest competitions: Drive sales with Pinterest contests
• Maximising traffic: Techniques for maximising use of Pinterest to drive targeted traffic to your website

Instagram

• Community growth: How to grow a targeted follower base
• Format fundamentals: Best practice use of photo filters and platform features
• Brand tagging: Maximising use of Instagram’s new feature allowing users to tag brands in photos

Tumblr

• WordPress Vs Tumblr: Understanding the nuances between Tumblr and other blog platforms
• Social network: Maximising use of Tumblr’s social network features
• Tumblr advertising: Full overview of current options

Social Media Measurement

• Platform specific: Full overview of free proprietary analytics tools available on all social platforms
• Measurement tools: Advice on the free tools available online for tracking social activity
• Metrics for success: Tried-and-tested metrics for measuring performance
• Google Analytics: Advanced techniques to track web traffic and page views
• Search performance: How to measure impact in search engines
• Competitor benchmarking: How to gauge your performance with your key competitors and wider industry

Case Study Review

• Best-in-class: Leading UK sales case studies, demonstrating success across full variety of industry sectors

Hands-on Exercises

• Active learning: Specially designed class exercises to get you quickly and confidently up-to-speed

Business Consultancy

• Tailored discussion: Live sales consultancy to tackle challenges related specifically to your brand or client

Sales professionals - all levels.

No pre requisites