Provided by The Chartered Institute of Marketing (CIM)
MarketingPlan’.• Select the most appropriate digital marketing tool based on your objectives.• Design, develop and deliver your digital marketing proposition. Introduction to Marketing Metrics and ROI• Develop internally consistent metrics (linked to ‘SMART’ objectives) using a ‘Metric Definition...
Provided by The Chartered Institute of Marketing (CIM)
Focusing on marketing and management the CIM Professional Diploma in Marketing provides the operational and strategic skills required to manage the marketing function. “I was impressed with the course director’s knowledge and the excellent support which was available throughout the duration...
Provided by The Chartered Institute of Marketing (CIM)
about sales planning, and will maximise return on investment in a customer oriented approach to decision making. Learning outcomes• Write the sales section of your strategic business plan. • Write operational sales plans and overcome barriers to implementation. • Use clear planning structures...
theoretical and practical applications of strategic development. We will examine alignments required with Corporate StrategicPlanning. We will examine latest published works in this area and provide an additional reading list to support individual development A marketing strategy serves as the foundation...
Provided by The Chartered Institute of Marketing (CIM)
to address the specific strategicmarketing challenges facing their own organisation.Learning outcomes• Structure and write strategic and operational marketingplans. • Assess your organisation’s use of strategicmarketing and make constructive recommendations to maximise ‘business’ benefits from a customer...
Provided by The Chartered Institute of Marketing (CIM)
With increasing opportunities for companies to take their organisations and brands into ‘live’ market places, there is a greater need for a strategic approach to planning and executing all aspects of events, and to understand just what they can and can’t do. Benefits to you and your company:Learn...
and conventions for information and networking -Access to the CMI library of management publications -Interactive online Continuing Professional Development system to plan and monitor your ongoing learning Available Modules:-Managing Successful Projects (2 Days)-Managing Difficult People (2 Days) -Strategic...
Provided by The Chartered Institute of Marketing (CIM)
tools and frameworks, you will be able to assess your research plans, set SMART goals and make real-time choices that will help you take insights to the strategic level. The company will benefit from your assessment and commitment to develop its current level of insights capability in line...
Provided by The Chartered Institute of Marketing (CIM)
Higher performance, especially during times of uncertainty requires original thinking in order to innovate and take the strategic lead. This course is ideal for marketers aiming for success by significantly enhancing their ability to think strategically, create innovative ideas and get them...
Provided by The Chartered Institute of Marketing (CIM)
and statistics. • Develop marketingplans with the emphasis on implementation, evaluation and feedback. • Ensure that marketing is seen as focused, accountable and adding value. Delivery styleA mixture of slides, exercises/mini workshops, discussion and video centred around a comprehensive strategicmarketing...
Provided by The Chartered Institute of Marketing (CIM)
A strategic approach to digital marketing requires clarity on vision and goals. Presenting an advanced framework for reviewing and improving your current digital strategy, this course explains key decision points to identify new opportunities across the digital mix. The result is a better...
Provided by The Chartered Institute of Marketing (CIM)
and techniques to drive traffic, conversion, engagement and referrals. Benefits to you and your company:You will develop a better understanding of the alternative digital marketing tools and techniques available as well as their appropriate use and measurement. You will develop a more strategic...
Provided by The Chartered Institute of Marketing (CIM)
, planning media campaigns and managing audiences and agencies. Effective marketing communications can have a massive impact on an organisation’s brand image, presence, reputation, market share and ability to command a premium. As communications are costly, the management of the strategic...
Provided by The Chartered Institute of Marketing (CIM)
to demonstrate increasing strategic awareness and planning skills. Existing marketing managers who need to refresh their knowledge. Managers from other disciplines who need to work with marketing colleagues as members of cross-functional strategic teams. Sales and other executives who are moving across...
Provided by The Chartered Institute of Marketing (CIM)
increasing strategic awareness and planning skills. Existing marketing managers who need to refresh their knowledge. Managers from other disciplines who need to work with marketing colleagues as members of cross-functional strategic teams. Sales and other executives who are moving across...
Provided by The Chartered Institute of Marketing (CIM)
This workshop is designed to help marketers who need to produce ‘good’ forecasts develop practical forecasting skills within the context of a professional forecasting framework. It covers all key aspects from forecasting fundamentals, best and worst practice, through challenges and issues...
Provided by The Chartered Institute of Marketing (CIM)
Disappointing revenue growth, poor performance and loss of competitive advantage are focusing the attention of many senior managers on the strategic imperative of customer led business. In today’s challenging markets, success depends on improving ‘go to market’ capability and being better than...
Provided by The Chartered Institute of Marketing (CIM)
Focusing on marketing and management the CIM Professional Diploma in Marketing provides the operational and strategic skills required to manage the marketing function. “I was impressed with the course director’s knowledge and the excellent support which was available throughout the duration...
Provided by The Chartered Institute of Marketing (CIM)
Focusing on marketing and management the CIM Professional Diploma in Marketing provides the operational and strategic skills required to manage the marketing function. “I was impressed with the course director’s knowledge and the excellent support which was available throughout the duration...
Provided by The Chartered Institute of Marketing (CIM)
to optimise the use of social media within a multichannel marketingplan and will be introduced to techniques to develop customer service, reputation management and governance best practice. Benefits to you and your company:Delegates will benefit by understanding how to place social media in a business...
Provided by The Chartered Institute of Personnel and Development (CIPD)
Managing and Marketing L&Dis recommended for L&D practitioners responsible for the strategic provision of learning and development to their organisation and those who want to develop their knowledge and skills in how to market their services within their organisation. Outsourced...
leadership ability and commercial acumen with-Management Excellence (2 Days) Specialist Modules - Choose any two courses from the list below:-Managing Successful Projects (2 Days) -Managing Difficult People (2 Day) -StrategicMarketingPlanning (2 Days) -Finance for Non-Financial Managers (2 Days...
Provided by The Chartered Institute of Marketing (CIM)
Great brand plans bring all these elements, and more, together to help communicate how brand equity will be built and protected. Benefits to you and your companyYou will know the key steps in developing a strategic brand plan. You will benefit...
and Employees • Introduction • Objectives • Trade Unions in Today's Business Environment • Strategic Aspects of Employee Involvement • Trade Union Recognition and Consultation • Health, Safety and Welfare • Summary • References • Further Reading Unit 3: The Labour Market and Human Resource Planning...
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