Meet your new hire

Meet Super Reed, the TV ad YOU chose for our latest campaign...

A maths teacher has become the superhero star of reed.co.uk's new TV ad, broadcast to millions when it launched during Dancing on Ice on Sunday, 15 January.

The ad, called 'Super Reed', was the winner of our 'Who's hired? You decide' competition. It was created by aspiring film and documentary maker, Jonathan Brooks, and features maths teacher, Adam Gutteridge, as a job–wielding superhero.

The ad was one of six TV ads shortlisted after we invited 20 up–and–coming film directors to create an advert based on our 'Love Mondays' message.

In addition to having his work seen by millions of TV viewers, Jonathan will receive a £10,000 cash prize and have the opportunity to work with us on future projects.

Congratulations, Jonathan...

Watch 'Super Reed' now »